Our humble beginning: Jessica Loyola our Founder and CEO  of The Cesta is a Texas native, Entrepreneur, Wife, and Mother of two. In 2018, Jessica was a busy stay-at-home working mom when she discovered a pain point that needed a solution  While juggling work, taking care of her two toddlers, and trying to keep her house in order, she soon discovered she needed help. Her major pain point was the aftermath of laundry. The washing wasn’t the issue, it was the piles of clean clothes that kept growing after every wash.  Her days were busy enough and her time was stretched thin. All she wanted was someone to help her with the tedious time-consuming task. A service designed to help alleviate that pain point by keeping her household organized, laundry folded, and maintained. That’s when she decided it was time to create the exact service she was searching for. A luxury in-home service that could help other busy families and individuals with their laundry and organizing needs.

Jessica was on a mission to build and create a meaningful business that would change people’s lives and bring order and function into their homes. In 2019 she stepped out in faith started The Cesta and never looked back! With the help of her her family, amazing team, and loyal clients, The Cesta now services Austin, San Antonio, Houston and is growing! Jessica’s passion for organizing, creating solutions, efficiency, and simplicity has truly made an impact. The Cesta has become a game-changing service for thousands of families and has disrupted the laundry industry.